Television and radio stations often use what’s called a “seven-second
delay” to intentionally hold back the broadcast of live material. A short delay
alerts them to such things as profanity, bloopers or other undesirable material
before it can get on the air.
If, for example, somebody swears on camera, the station can
mute the sound or “bleep” that portion of the interview so the public doesn’t
hear it. In an extreme case, the station could go to commercial or otherwise
cut away from the live interview to keep viewers from seeing or hearing
something unsatisfactory.
With that in mind, I have some suggestions for the news
media going forward in their coverage of the Trump administration. I offer them
here, free of charge. You can thank me later.
First, automatically implement a 30-second delay on any
interview involving Trump, a Trump spokesperson or a Trump surrogate. Call it
the “pathological liars’ delay.” When any of them begin to lie, which is
inevitable, mute the audio until they have finished lying. We’ll see their
mouths move but no sound will be coming out. That way, the misinformation won’t
reach the eyes and ears of the viewing public.
That leads to my second suggestion. When live interviews include
so many lies they are nothing more than audible on-air questions and silent dead-air
answers, the stations or networks should follow CNN’s lead and simply stop
inviting these liars to go on TV. I don’t see the point in having Kellyanne Conjob
go on the air, tell a bunch of lies or “alternative facts,” get called on it
immediately and spend the rest of the news cycle walking back and re-explaining
what she really meant to say.
That doesn’t benefit anybody except Facebook posters, Saturday
Night Live and the people who create internet memes. Hopefully, the public will
get the message that no one in the administration ever tells the truth and they
can’t be trusted to deliver any real, meaningful information. (Yeah, right. I
can’t believe I actually typed that.)
Third, continue to cover Sean Spicenut’s daily press
briefings but don’t broadcast them live. Record them live and then review the
recording afterward to see if there is any actual “news” to be reported. If so,
edit it into a news segment and put it on the air. If not, simply report that “nothing
important (or true) came from today’s briefing” and move on to another story.
This will also rob SNL of source material but will protect the
viewers/listeners from another barrage of lies.
And finally – and most importantly – when covering a live
event, as soon as the Alternative President or one of his lackeys begins to talk
about the “dishonest media” and its “fake news,” quickly and quietly turn off
your cameras, walk up to the podium to retrieve your microphones and file
quietly out of the room. If you all leave, Trump will be left with a room full
of guests but no reporters to tell the world what he did or said. He’ll have to
do it himself later – 140 characters at a time.
For all of his bluster and insults about the media, Donald
J. Trump would be nothing without them and he knows it. That’s why he plays
them the way he does. That’s why he spends his days looking at every newspaper,
magazine and TV station that carries his image. The media made him president by
covering his entire campaign in real time and doing it for free.
He knows that when he insults them or calls them out by name,
they’ll carry it in real time, then race back to the newsroom to convene a
panel to talk about it further for the rest of the day, which keeps the ratings
high while allowing the Trump train to roll along its merry way. This isn’t the
way it’s supposed to work, and it's time the media took back the news from the liars and con men who hijacked it last year and have been holding it for ransom every since.
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