Trump's version of 'Just Do It.'

Caught lying about the ratings for his “Apprentice” TV show, Donald Trump told Billy Bush of Access Hollywood, “Billy, look, you just tell them and they believe it. That's it: you just tell them and they believe. They just do.”

And that’s how Trump conducts his life. Lie constantly. Say the lie long enough and loud enough and people will believe it. They just do.